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Vision & Mission

A'Safwah's mission is to develop premium dairy products that will provide freshest taste and total consumer contentment with a degree of excellence in quality and customer satisfaction. We work towards building long-term relationships by structuring every possible effort to provide consumers with best service and transparency.

A'Safwah will provide its valued customers, quality products and services on par with international standards. We practice a strict quality policy with distinction, and are open to innovative ideas for improvement. Our overall business acceptance also comes from effective nurturing of goodwill amongst our employees and the best business practices we follow. As a truly local company, our passion is to serve the community in the form of increased business opportunities in the region while contributing to nation building.

Quality Policy
We will continually improve upon the quality of our products and services to achieve total customer satisfaction by: 

■ Total commitment to first-rate quality
■ Proactive approach for betterment
■ Openness to innovative ideas for betterment
■ Compliance to enhancements