Engineer Saeed Bin
Salim Bin Ahmed
Al Shanfari
Managing Director & General Manager

A’Safwah is led by Engineer Saeed Bin Salim Bin Ahmed Al Shanfari, a graduate in Architectural Engineering from University of Texas, Austin, USA. Mr. Saeed joined DCF in 1998, bringing nearly 15 years of domestic and international experience to the company.

As Managing Director & General Manager, he oversees day-to-day operations and is responsible for setting the strategic direction that will drive dramatic increases in the overall growth.

A visionary by nature, he leads by example and empowers the management. As a truly local citizen, his passion is to serve the community by creating more business opportunities in the region. Mr. Saeed is the vision behind the strategic branding initiatives that have made A’Safwah a household name in the Sultanate and overseas.

Mr. Saeed joined DCF that owns A’Safwah at a critical time when operating efficiency was low and relations with the local community were at stake. Within five years, he has inspired an amazing turnaround for the company, with DCF making inroads into new businesses and generating increased profits and boosting shareholder confidence in the company’s progress. He is also the Chairman of Dhofar Poultry and a Director cum Member of Audit Committee of Bank Dhofar.

Ahmed Ali Qattan
Manager - Support Services

Ahmed Heads the Administration department at A’Safwah. He has an extended history in the office environment and has worked in the trading industry since 1995. Ahmed's knowledge of office and administration enables him to front the administration department, ensuring all things run smoothly in our demanding manufacturing and sales office structure.

He joined A’Safwah in May 1998 and with him brings immense knowledge and experience on handling the Administration and Personnel departments. Prior to this assignment, he was heading the Azzawia Trading Company.

Ghazi Jaber Taher
Dairy Plant Manager

Ghazi Jaber brings extensive knowledge in dairy plant management, function and process improvements to his position at A’Safwah, having past experience in the areas of dairy plants processing, production planning, and process engineering.

Ghazi Jaber joined A’Safwah in the year 1998. He has earlier worked for Danish Jordanian Dairy Company where, as Production Manager, he integrated the production and facilitated a seamless transition for automation. Ghazi serving as Dairy plant manager is responsible for operations and operator services of the plant at A’Safwah.

Stany Jovin Menezes
Sr. Sales Manager

An experienced professional executive with comprehensive background in Sales, Distribution, Production, Marketing and Customer Service Management, Stany Menezes joined DCF in May 2004 as Senior Sales Manager and is the Head of Dairy Sales and Marketing in the entire Oman and UAE territories.

Prior to joining DCF, he has devoted over 17 loyal years as a highly productive employee for Coca-Cola Bottling AGL- Oman, working as a Sales Manager. His career started in 1984 in Oman (almost 20 years back) beginning as a Sales Executive with one of the leading FMCG companies in Oman.

Ahmed Al Dahab
Quality Control Manager

Ahmed Al Dahab is responsible for overseeing all of A’Safwah’s research and development operations. He brings extensive experience in the definition and development of research management.

Previously, Mr. Dahab served in a variety of roles at the Feed Mill division of DCF working in Quality and Product Check Department. He holds a Masters degree from Lincoln University, UK for Food Science & Technology and a degree in Agriculture & Animal Sciences from Sultan Qaboos University.

Kheiry Hassan Mohammed
Board Secretary

Kheiry Hassan Mohammed joined DCF in April 2003 as a Project Analyst and Board Secretary and works as the connection between the Board, MSM/CMA and the management, thereby increasing communication between the Board and the management.

He works as a Project Analyst doing feasibility studies for new ideas and projects/investments to be taken up by DCF.

N. S. Ramanathan
Internal Auditor

As per MSM (Muscat Security Market) requirements, an S.A.O.G company having a share capital of 5 Million Rial Omani should have a full time Internal Audit department. In observance to the said requirement, we have a full fledged Internal Audit Department.

N. S. Ramanathan heads the Audit department at DCF. He has pioneered the development, delivery and measurement of effective internal audit in his work as an Internal Audit manager. His experience includes a variety of internal audit and consultancy assignments, with Ernst and Young Auditing Firm.

Ram is responsible for risk based planning, overseeing procurement

processes, liaising with the board and management, raising the profile and credibility of internal audit and preparation of regular reporting to the Audit Committee.