The Sales & Marketing People
Meet the people behind our market excellence...

At A’Safwah, the people make the difference. Without our devoted sales and marketing staff, we couldn't sell the products that are leading the market year after year. Our sales and marketing fleet is also responsible for the high level of customer service that we offer to our customers on a daily basis.

An aggressive spirit of cooperation guides A’Safwah’s sales and marketing team.

Marketing and sales managers are encouraged to think of themselves as entrepreneurs. At the same time, according to the plan, the amount of interaction or ‘networking’ between the sales team and the marketing fleet is increasing and with beneficial results.

"Daily sales meetings are a part of the process to survey on what they see out there, to see if there are any new ideas they want to pursue, and that's what we act on."


A Commitment to our Customers
Our Customer Service representatives are trained as dairy product consultants. They team up to provide best suited products to you.


A Complete Line of Consistent Quality
An unmatched selection of over 80 dairy products is offered to our valued customers, deli counters and foodservice establishments. Our commitment to quality is evident in every product we sell.


Transportation Network
A fleet of refrigerated and tanker trucks provide a 24-hour customer responsive distribution system for milk, yoghurt, Laban, butter, and other perishable products. A’Safwah Dairy also helps meet unique customer transportation needs with backhauls, LTL and full load services.


One Stop
One phone call, one order, one truck backing up and one invoice all add up to savings in time and costs. How much easier could it be?


Technology to meet the times
A’Safwah Dairy has embraced advances in technology to support our customers with a high-speed online computer order processing system. The online integrated computer system not only provides customers with daily sales cum inventory updates and shipping feedback, but also helps us increase our ability to accurately track and correct sales and inventory imbalances.