Dhofar Cattle Feed Co. S.A.O.G. Group

DCF was established in 1981 mainly as a Cattle Feed Company. The business has grown considerably over the years and the activities at present include:

The shareholders of the Company have been far-sighted and recognized their responsibilities towards the community and economic development of the region. The funds generated from the animal feed business were invested in promoting many businesses, which today are some of the leading trade houses in the Sultanate.

The market value of these investments as at 31 December 2004 was  in excess of RO 15 million.

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ANIMAL FEED (AL SANABIL FEEDS)
This primarily caters for the community need by providing quality cattle and poultry feed to the local dairy and poultry farmers.

DCF recognizes the challenges and made a strategic decision couple of years ago in expanding its dairy and poultry operation to ensure that the animal feed facilities become an integrated part of the business rather then relying exclusively on external sales. It is for this reason Dhofar Poultry was acquired and the decision was taken to strengthen the dairy herd and expanding on fresh milk production.

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DAIRY & BEVERAGE OPERATIONS (A’SAFWAH DAIRY)
Dairy operations provide for a completed integrated solution for producing fresh milk and beverages.

This includes:
DAIRY HERD MANAGEMENT
Dhofar's climate present the best natural conditions for dairy herd management in the entire GCC region. It is for this reason DCF has made a strategic decision to invest in Dairy Herd Management.

DAIRY PRODUCTION
The existing facilities are managed by a Dairy Production Manager who has managed much larger operations and has considerable experience and contacts.

In 2003, fresh juices were introduced and beverages became a significant element of DCF's offerings. 

DAIRY SALES
The Sales team is led by a Senior Dairy Sales Manager who has over 20 years experience with major beverage giants in the region. The introduction of fresh juices and improved milk yield resulted in increased sales both in term of volumes and revenue. DCF has entered more aggressively in the Northern Market mainly Muscat, Nizwa, and Al Batinah Region.

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AGRICULTURE 
The Farm mainly grows Rhode Grass in form of hay bales outside the Khareef season and Green Bales in the Khareef Season. All critical requirements in terms of fertilizer procurement and availability of farm equipment were improved by building awareness of the importance of timely cultivation and acquiring critical parts to reduce equipment downtime.