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Company >> About A'Safwah


About A'Safwah

A
'Safwah Dairy is a part of the prestigious Dhofar Cattle Feed Co. S.A.O.G.

We specialize in the production of premium quality milk and dairy products. We are one of the major producers of milk, yoghurt and fresh dairy products, in the region. Read more...

Brief History
In a history that now crosses over two decades, A'Safwah's success has been influenced by prudent investments facilitated by the Dhofar Cattle Feed Company’s Board and management.

The Farm was initially run by the Government, but later this was transferred as a semi Government Organization with the name of Oman Sun Farms S.A.O.G.
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About A'Safwah
A'Safwah Dairy is the largest single site dairy farm in the Sultanate of Oman. The company has remarkable goodwill, producing premium quality fresh milk and dairy products which are sold both in Oman and overseas, under the brand name A'Safwah Milk and Dairy products and A'Safwah Beverages.

No matter where in the Sultanate you are, the chances are that A’Safwah products are a part of your daily life. Everyday, around the Sultanate and the neighboring region, people reach for A’Safwah products.

We have the advantage of:

? Strong roots in local markets and first-hand knowledge of the local culture.
? Business intelligence and technical expertise that is applied to serve our consumers.
? We are the number one producer of Dairy products in the Sultanate and among the top 5’ves in the region.
? We are the category leader among the fresh milk brands in the Sultanate (AC Nielsen). 

Our milk comes from cows that receive the best care along with healthy and nutritious diet in the form of quality feed; to ensure that they produce wholesome, high-quality milk.

We pot the milk at our own dairy-plant under the most sophisticated, automatic environment. We follow strict ISO proven safety measures to achieve the best quality, thereby bringing the best milk for you.

The major contributors to the massive success of A'Safwah are:-

? Premium cattle herds
? Superior sales and marketing prowess
? Strategic technological & infrastructural advantage
? Efficient human investments

The unique climate at the Dhofar Region, where A'Safwah has its farms endows the most ideal conditions for cattle rearing and dairy herd management in the whole of GCC.

We work closely with environmental advisors and local and regional environmental regulators to formulate environmentally protective, clean, hygienic and efficient operating procedures to enable us to produce the finest dairy products including Fresh Milk, Yoghurt, Laban and Beverages.

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Brief History
Dhofar Cattle Feed Co. S.A.O.G. who initially had a Feed Factory and Crops Farm took over the entire Oman Sun Farm S.A.O.G. operations in Salalah in 1984.

Since then, A'Safwah Dairy has been into the dairy business while processing milk and delivering it fresh to millions of satisfied Omani household.

We produce products that help people get more out of life, improving nutrition, enabling people to have the benefit of enjoying the local produce that stand for quality on par with international standards.

The dairy industry has brought significant economic benefits to the region. A’Safwah Dairy produced 8 Million liters of milk during 2004, worth an estimated 1.3 million Omani Rials. 

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